Digital Gaming Expansion: Bloomberry’s FUNaloMAX Rolls Out PHP 30M Year-End Campaign

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Bloomberry Resorts Corporation’s digital platform, FUNaloMAX, launches a PHP 30 million Q4 rewards campaign headlined by a Tesla Model 3 and 250 iPhone 18 Pro units.

PRESS RELEASE

Bloomberry’s FUNaloMAX launches PHP 30M year-end campaign to expand digital gaming presence

Manila, Philippines — As part of its strategic push to broaden its digital entertainment presence, Bloomberry Resorts Corp.’s online gaming platform FUNaloMAX has launched a PHP 30M year-end campaign designed to strengthen user engagement and capture rapid growth in the Philippines’ digital gaming sector, pouring in grand prizes such as a brand-new Tesla Model 3 and 250 Apple iPhone 18 Pro units.

The rollout comes amid the increasing demand for online gaming among Filipinos. Recent industry data shows that player engagement in the Philippines has been transitioning towards digital channels, with national gross gaming revenue (GGR) projected to increase by about 17% through 2030, primarily driven by growth in the e-gaming sector.

By anchoring its Q4 expansion through a rewards program built around transparency and player trust, Bloomberry is positioning FUNaloMAX as a reliable platform in the country’s competitive online gaming space.

“Our Q4 campaign is designed to reward our players and solidify FUNaloMAX’s positioning as a premier, trust-driven digital gaming destination in the Philippines,” said Kelvin Kuan, Vice President for Online Gaming at Bloomberry Resorts Corp. “By introducing high-impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user-centric digital entertainment in the industry.”

Running from October 17 to December 27, the campaign features a multi-tiered reward structure designed to sustain long-term player engagement. It combines recurring weekly prize draws with monthly and year-end incentives.

The campaign will kick off by giving away 250 Apple iPhone 18 Pro units awarded across 10 weekly draws. Players earn one entry for every PHP 5,000.00 in accumulated turnover on eligible slot and bingo games, with no raffle entry cap.

Complementing the weekly giveaways are monthly draws offering PHP 150,000 in bonus credits to two winners on November 29, followed by a PHP 1 million bonus credit prize on December 27. 

Headlining the entire campaign as the grand raffle prize is a brand-new Tesla Model 3 in Red, to be awarded during the grand draw on December 27. 

Driving this nationwide expansion is a foundational commitment to responsible gaming, player protection, and regulatory compliance. As a PAGCOR-licensed platform, FUNaloMAX operates under strict regulatory safeguards including Know-Your-Customer (KYC) identity verification, data security protocols, and voluntary self-exclusion tools to foster a safe gaming environment. 

Under these guidelines, only eligible, KYC-verified FUNaloMAX users may participate and claim campaign prizes. Suspended, frozen, or ineligible account holders are strictly excluded from participating. 

For more information and updates, visit funalomax.com or its official FUNaloMAX Facebook page.

Gambling is for 21 years old and above only. Gambling can be addictive. Know when to stop. For more information and assistance, call the National Problem Gambling Hotline at (02) 8248-9568 or email ResponsibleGaming@pagcor.ph. 

Benefits of the FUNaloMAX Year-End Initiative

  1. High-Value Asset Incentives: Offers players opportunities to win major prizes, including a Tesla Model 3 and premium smartphones.
  2. Clear Turnover Rules: Features a straightforward entry requirement of one draw ticket per PHP 5,000 turnover without entry limits.
  3. Multi-Stage Draw Hierarchy: Maintains player interest over two months through a combination of weekly, monthly, and grand draws.
  4. PAGCOR-Certified Operations: Guarantees that all draws, gameplay, and prize allocations comply with official government standards.
  5. Robust Identity Protections: Incorporates mandatory KYC checks to secure accounts and prevent unauthorized platform usage.
  6. Responsible Gaming Controls: Provides voluntary self-exclusion options and safety tools to help players manage their activity responsibly.
  7. Expanded Gameplay Options: Exposes verified users to a wide variety of licensed digital slot and bingo titles.
  8. Remote Platform Access: Enables eligible adults across the country to participate securely through digital channels.
  9. Substantial Digital Credit Pools: Distributes up to PHP 1.15 million in bonus credits to extend gameplay opportunities.
  10. Institutional Operational Support: Backed by publicly listed Bloomberry Resorts Corporation, ensuring financial backing and reliability.

Insights: What This News Means for the Industry

  1. Accelerating Digital GGR Growth: The initiative aligns with projections pointing to a 17% expansion in Philippine gaming revenues through 2030 driven by e-gaming.
  2. Focus on Player Retention: Multi-tiered campaign structures demonstrate how digital platforms use structured rewards to maintain long-term user activity.
  3. Competing Against Unregulated Outlets: High-profile promotions by licensed operators help direct players toward regulated platforms rather than illegal sites.
  4. Integrating Tech Incentives: Featuring luxury electric vehicles and modern smartphones appeals directly to tech-focused digital demographics.
  5. Compliance as a Key Differentiator: Highlighting KYC and PAGCOR oversight turns regulatory compliance into a trust-building factor for consumers.
  6. Integrated Resort Diversification: Demonstrates how traditional casino operators are expanding into digital entertainment to complement physical properties.
  7. Growing Domestic E-Gaming Adoption: Reflects an increasing preference among adult Filipino consumers for online leisure and digital payments.
  8. Fraud Prevention in Digital Campaigns: Enforcing strict KYC verification prior to prize redemption protects the platform against bonus exploitation.
  9. Popularity of Casual E-Gaming Formats: Focusing entry qualification on slot and bingo categories highlights the demand for accessible online games.
  10. Proactive Harm Reduction Measures: Promoting hotline resources alongside major campaigns sets a standard for responsible gaming in digital marketing.

About Bloomberry Resorts Corporation

Bloomberry Resorts Corporation (PSE: BLOOM) is a publicly listed company on the Philippine Stock Exchange, dedicated to developing premier destination resorts that encompass luxury accommodations, gaming, entertainment, and culinary experiences. Bloomberry, through its subsidiaries, Sureste Properties, Inc. (SPI), and Bloomberry Resorts and Hotels, Inc. (BRHI), owns and operates Solaire Resort Entertainment City, Solaire Resort Quezon City, Solaire Online and FUNaloMAX.

Conclusion

Bloomberry Resorts Corporation’s PHP 30 million campaign for FUNaloMAX reflects a strategic effort to capture growth within the Philippine e-gaming market. By combining high-value prizes like a Tesla Model 3 with PAGCOR compliance, KYC verification, and responsible gaming controls, the platform reinforces its position in digital entertainment. As online gaming adoption continues to rise, FUNaloMAX’s structured rewards framework provides a model for balancing commercial growth with player protection.

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