Empowering Young Filipinas: Femme Brings ‘Praktikal U’ Campus Experience to Market! Market!

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Local hygiene brand Femme is staging ‘Praktikal U’ at Market! Market! on November 7, 2026, featuring learning sessions, interactive games, and ambassador Shuvee Etrata.

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Femme brings campus-inspired Praktikal U to Market! Market! with Shuvee Etrata on November 7

Featuring Femme ambassador Shuvee Etrata, the campus-inspired event aims to bring practical insights and relatable conversations on everyday experiences closer to young Filipinas.

Taguig City, Philippines – Femme, a Filipino hygiene brand known for its affordable and high-quality care essentials, is bringing Praktikal U, a campus-inspired experience for young Filipinas, to the Market! Market! Activity Center in Taguig City on November 7, 2026. Centered on practical everyday choices and experiences that shape womanhood, the event will feature learning sessions, interactive booths, and a special appearance by celebrity and Femme brand ambassador Shuvee Etrata.

Styled after campus life, Praktikal U invites the public to take part in activities that reflect the experiences of Filipinas as they navigate different stages of growing up. Attendees can explore interactive booths, learn more about Femme products, and engage in segments that highlight practical everyday choices.

A key component of the program is PodClass, a series of discussions on self-confidence, personal growth, women’s health, and other experiences that shape womanhood. The “Podfessors” for the sessions are influencers Kevin Montillano, Sela Guia, Aira Lopez, Dani Buenvenida, Eryka Lucas, and Jy Marie, who will share their insights and perspectives, providing an accessible space for participants to exchange ideas and engage with subjects relevant to their everyday lives.

Shuvee will share personal experiences and advice in an onstage segment. She will also spend time with the day’s batch of classmates through fun activities and a meet-and-greet. The program will also feature classroom-inspired games, including Pop Quiz and Girl Math.

The event builds on Femme’s “Your Bes Femme” positioning, which presents the brand as a companion to women in their daily routines and personal care. Femme defines being practical as understanding personal needs, weighing available choices, and choosing what works best for each lifestyle.

“We recognize that growing up comes with different experiences, questions, and decisions, and we believe young Filipinas deserve spaces where they can learn, share, and feel understood. Through Praktikal U, we want to bring practical tips closer to them, while making the experience enjoyable through activities and opportunities to connect with others,” said Jazel Marielli A. Ramos Yeo, Marketing Communications Manager of SCPA.

“Comfort and confidence are part of how women approach their daily routines. We hope Praktikal U  brings these perspectives into conversations about personal care and the choices women make for themselves,” she added.

Students, young professionals, and other interested Filipinas are invited to take part in Praktikal U and its discussions and activities. Through its combination of learning sessions and interactive segments, the event aims to bring young women together around topics and experiences relevant to their everyday lives.

Femme Praktikal U runs on November 7, 2026, from 10:00 AM to 10:00 PM, at the Market! Market! Activity Center in Taguig City. Participants can enjoy full access to the event by purchasing the exclusive product bundle, which includes a Praktikal U passport and ID. Selected areas, such as the pouch and patch booth, will be accessible without a bundle purchase.

For more information, interested participants may visit Femme’s official social media accounts on Facebook, Instagram, and TikTok.

Benefits of the ‘Praktikal U’ Event

  1. Accessible Health & Personal Care Education: Offers practical information on women’s hygiene, wellness, and self-care routines.
  2. Interactive Expert Panels: Features structured ‘PodClass’ discussions led by relatable digital personalities and mentors.
  3. Safe Environment for Open Dialogue: Provides a supportive, judgment-free space for young women to discuss health and personal growth questions.
  4. Direct Celebrity Engagement: Connects attendees directly with brand ambassador Shuvee Etrata through stage segments and meet-and-greets.
  5. Practical Financial & Decision-Making Tips: Includes fun, educational activities like ‘Girl Math’ to encourage smart everyday choices.
  6. Customizable Product Value Bundles: Bundles essential hygiene items with exclusive event merchandise, passports, and IDs.
  7. Hands-On Creative Workshops: Gives attendees opportunities to personalize everyday items at dedicated pouch and patch stations.
  8. Community Building Among Youth: Connects students and young professionals across Metro Manila around shared experiences.
  9. Convenient Central Location: Hosted at Market! Market! in Taguig, making the event easily accessible via public transport.
  10. Broad Product Sampling: Allows consumers to explore and test SCPA’s complete range of affordable hygiene essentials.

Insights: What This Milestone Means for the Industry

  1. Rise of Experiential Consumer Marketing: Brands are moving beyond traditional advertising to build physical, community-driven event spaces.
  2. Destigmatizing Feminine Care Conversations: Normalizing public discussions around personal hygiene empowers young consumers to make informed health choices.
  3. Value of Influencers in Health Advocacy: Utilizing trusted digital content creators helps translate wellness information into relatable advice for youth.
  4. Prioritizing Practicality in Consumer Goods: Economic awareness encourages consumers to choose brands that balance quality, affordability, and utility.
  5. Connecting Retail with Entertainment: Combining pop-up stores with panel talks and games creates memorable brand engagements.
  6. Focus on Mental Well-Being Alongside Physical Hygiene: Addressing confidence and personal development reflects a holistic approach to youth wellness.
  7. Strengthening Domestic Manufacturing Portfolios: Local companies like SCPA continue to innovate, successfully competing with multinational personal care brands.
  8. Creating Shared Peer-to-Peer Learning Spaces: Peer discussions allow young adults to share experiences without feeling preached to by traditional formats.
  9. Bridging Digital Content with Offline Activations: Bringing online creators into physical pop-ups builds stronger community connections for brands.
  10. Supporting Lifelong Hygiene Habits: Introducing structured personal care education early helps young consumers build healthy habits that last.

ABOUT FEMME

Femme is a Filipino hygiene brand under Sanitary Care Products Asia, Inc. (SCPA), dedicated to providing high-quality and affordable hygiene essentials, including sanitary napkins, pantyliners, facial tissues, bathroom tissues, and paper towels. Femme provides practical solutions that support comfort, care, and everyday well-being for Filipino consumers.

For more information about Femme, visit instagram.com/femme_ph/. 

ABOUT SANITARY CARE PRODUCTS ASIA

Established in 1996, Sanitary Care Products Asia, Inc. (SCPA) offers reliable and accessible hygiene products for everyday use. Its brands include Femme, Sanicare, Tisyu, Cheers, Naturale, and Jade, which provide a wide range of hygiene essentials for Filipinos. SCPA is committed to using safe and premium raw materials to ensure the quality and safety of its products.

For more information about SCPA:

Conclusion

Femme’s Praktikal U pop-up event highlights the brand’s commitment to supporting young Filipinas through practical care, accessible health education, and meaningful community engagement. By pairing interactive panel talks and celebrity mentorship with high-quality, affordable hygiene essentials, Sanitary Care Products Asia continues to reinforce its role as a trusted partner in everyday wellness. As the event opens at Market! Market! on November 7, 2026, it offers a welcoming space for young women to learn, connect, and embrace their personal routines with confidence.

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Key Phrases

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  2. Shuvee Etrata Femme brand ambassador Taguig
  3. SCPA Sanitary Care Products Asia hygiene essentials
  4. Campus inspired event for young Filipinas
  5. PodClass personal growth discussions women health
  6. Practical personal care choices young women
  7. Market Market Activity Center November 7 2026
  8. Your Bes Femme hygiene products bundle
  9. Practical hygiene solutions for Filipino women
  10. Girl Math and Pop Quiz campus games

Best Hashtags

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