Bitget Wallet Launches Rebrand and $1M Community Incentives to Boost Crypto Adoption

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Bitget Wallet rolls out a sleek new brand identity and rewards over $1 million in incentives as it celebrates Bitcoin Pizza Day with the Metro Manila crypto community.

PRESS RELEASE

Bitget Wallet unveils new brand identity, celebrates Bitcoin Pizza Day with Metro Manila’s crypto community

Manila, Philippines — Bitget Wallet, the leading non-custodial crypto wallet, has officially rolled out its new brand identity, reflecting its evolution into a full-service crypto platform for everyday use. The update introduces a new logo, simplified interface, and four key features: Trade, Earn, Pay, and Discover.

The rebrand brings forward Bitget Wallet’s commitment to the Crypto for Everyone Movement, aimed at onboarding the next billion users. The brand launched over $1 million in community incentives to reward users and drive deeper engagement with the platform.

With over 80 million global users and a 300% user growth in the last year, Bitget Wallet is gaining momentum across both emerging and established markets. According to the firm, the most rapid growth occurred in Africa (+959%), Europe (+367%), and the Middle East (+350%).

“The role of wallets is evolving — it’s moving from a niche tool to one with real-world utility for everyday needs,” said Alvin Kan, COO of Bitget Wallet. “This rebrand is part of a longer-term plan to make crypto accessible for everyone. We’re building towards a future where interacting with crypto feels as easy as using Uber or PayPal,” he added.

In the Philippines, Bitget has established itself as a trusted name among local users thanks to its seamless PHP integration, mobile-first experience, and grassroots community efforts. Initiatives such as PayFi in Siargao, Bitget Wallet Lite on Telegram, and recurring offline activations have brought practical crypto education and use cases to Filipinos across the country, from Metro Manila to the islands.

Jose Mendoza, Bitget’s Country Manager, introduced the reimagined Bitget Wallet during a Bitcoin Pizza Day celebration on 24 May 2025 at BGC, Taguig City. The event brought together hundreds of crypto enthusiasts, influencers, and community leaders to commemorate the historic moment when Laszlo Hanyecz paid 10,000 BTC for two pizzas in 2010.

The Manila gathering was part of a global Bitcoin Pizza Day initiative by Bitget, which hosted events across five continents and distributed pizzas to over 2,000 people. From May 19 to 24, celebrations took place in Metro Manila, along with cities like Abuja, Cape Town, Buenos Aires, São Paulo, Mexico City, Lisbon, Barcelona, Florence, Milan, Athens, Penang, Dubai, Taipei, and Ho Chi Minh City.

Looking ahead, Bitget Wallet plans to integrate national QR payment systems, expand yield-earning tools, and support tokenized real-world assets like stocks and gold, bringing the next wave of crypto utility to users worldwide.

“Bitget Wallet stands strong with the essence of crypto extending beyond our decentralized vision, serving as a critical access layer across trading, earning, and payments for on-chain assets,” said Gracy Chen, CEO of Bitget. “Users now have an even more powerful tool—simple to use, accessible, and packed with capabilities—that connects people to opportunity, wherever they are, whenever they need.”

More details on the brand update and product roadmap are available on the Bitget Wallet blog.

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About Bitget Wallet

Bitget Wallet is a non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, it brings together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users’ assets. For more information, visit: X | Telegram | Instagram | YouTube | LinkedIn | TikTok | Discord | Facebook

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 100 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin price, Ethereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM markets, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist), and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

Benefits of Bitget Wallet’s Rebrand & Community Engagement

  1. Simplified, mobile-first interface tailored for everyday crypto users.
  2. Four key features—Trade, Earn, Pay, Discover—covering comprehensive crypto needs.
  3. Massive $1 million community incentives drive deeper user engagement.
  4. Strong security with $300+ million user protection fund backing assets.
  5. Multi-chain support across 130+ blockchains and millions of tokens.
  6. Seamless integration with PHP currency for Filipino users.
  7. Grassroots education initiatives through events like Bitcoin Pizza Day and PayFi.
  8. Expanded global footprint with rapid growth in Africa, Europe, and the Middle East.
  9. Plans to integrate national QR payment systems and real-world asset tokenization.
  10. Trusted by millions worldwide, fostering mass crypto adoption.

Insights on Crypto Adoption & Bitget Wallet’s Role

  1. Crypto wallets are evolving into full-service platforms with real-world payment utility.
  2. User-friendly design is key to onboarding the next billion crypto users globally.
  3. Local currency support increases adoption in emerging markets like the Philippines.
  4. Community-driven events build trust and practical knowledge among users.
  5. Tokenized assets (stocks, gold) are the next frontier for mainstream crypto utility.
  6. Security and asset protection remain top priorities for mass market wallets.
  7. Multi-chain interoperability enhances trading flexibility and choice.
  8. Strategic partnerships with sports and public figures boost global brand visibility.
  9. Viral social media campaigns like Bitcoin Pizza Day spark widespread interest.
  10. Crypto platforms must balance innovation with simplicity to reach everyday users.

Conclusion

Bitget Wallet’s new brand identity and community celebrations mark a pivotal moment in making cryptocurrency accessible and useful for everyday Filipinos and global users alike. By combining a sleek, user-centric design with robust security, multi-chain support, and engaging grassroots initiatives, Bitget is positioning itself as a leader in the movement to onboard the next billion users. The company’s commitment to education, innovation, and real-world utility ensures it will remain a vital bridge connecting people to the vast opportunities within the crypto ecosystem.

Link Resources

  1. Bitget Wallet Official Website
  2. Bitget Twitter
  3. Bitget Telegram Community
  4. Bitget LinkedIn
  5. Bitget Wallet
  6. Bitget Discord
  7. For media inquiries, please contact: media@bitget.com

Key Phrases

  • Bitget Wallet rebrand 2025
  • Crypto for Everyone movement
  • Non-custodial crypto wallet Philippines
  • Bitcoin Pizza Day Metro Manila
  • Multi-chain crypto wallet features
  • Crypto community incentives
  • PHP integration crypto wallet
  • Tokenized real-world assets crypto
  • Crypto education events Philippines
  • Full-service crypto platform

Best Hashtags

#BitgetWallet #CryptoForEveryone #BitcoinPizzaDay #CryptoPH #BlockchainWallet #CryptoCommunity #CryptoAdoption #MultiChainWallet #DeFi #CryptoEducation

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