Kitchenpalooza

Cheers Kitchenpalooza

Bicol Beats & Summer Treats: ALAMAT Kickstarts Regional Kitchenpalooza in Legazpi

P-pop sensation ALAMAT heats up Legazpi City with the debut of the “Summer Cheers” anthem, marking the brand’s first major regional expansion. PRESS RELEASE Alamat Debuts New Summer Anthem at Cheers Kitchenpalooza Regional Kickoff in Bicol Cheers launches its “Summer Cheers” campaign, celebrating the everyday chaos that comes with shared summer moments. Legazpi City, Albay […]

Alamat

Cheers Kitchenpalooza: An Immersive Celebration of Family, Food, and the ‘Happymess’ Found in Every Filipino Kitchen

The heart of the Filipino home is the kitchen, and Cheers celebrated its beautiful “Happymess” at a major event in Manila. ALAMAT’s leader, Taneo, shared that the campaign felt natural, reminding everyone that “every spilled ingredient or sticky plate is part of the story of togetherness.” Learn about the interactive zones and keepsakes that made […]