From Policy to Progress: SHDA Sets Bold 2026 Agenda with New Leadership and Global Study Tours

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SHDA is swinging into action for 2026—literally! From the 4th Annual Golf Cup to high-level policy coordination with DHSUD, learn how the Philippines’ leading housing association is bridging the gap between private developers and government targets.

PRESS RELEASE

SHDA inducts 2026 officers, sets forward-looking agenda to support national housing goals 

Philippines — The Subdivision and Housing Developers Association (SHDA) officially inducted its 2026 new set of officers, marking the start of a year focused on supporting member developers and advancing the Department of Human Settlements and Urban Development’s (DHSUD) beneficiary-centric housing program to help address the country’s housing backlog.

The new leadership team, led by Chairman Engr. Francis Richmond Z. Villegas and National President Kerwin V. Padua take office as the housing sector moves into the implementation phase of key policy reforms introduced in late 2025 under the Expanded Pambansang Pabahay Para sa Pilipino (4PH) program, which now includes horizontal developments.

Recently, DSHUD, together with the Department of Economy, Planning, and Development (DEPDev), released the adjustment of the socialized housing price ceiling under Joint Memorandum Circular 2025-001, along with the corresponding Implementing Rules and Regulations. The new ceilings are set at a maximum of P950,000 for horizontal or subdivision-type projects and P1,800,000 for vertical or condominium units with a minimum floor area of 27 square meters. 

The oath-taking ceremony was led by DHSUD Secretary Jose Ramon P. Aliling, with senior DHSUD officials in attendance. The event also featured briefings on national housing priorities for 2026, including expanded housing options, faster project approvals, and continued engagement with private developers.

SHDA is committed to guiding its members in navigating these new guidelines, aiming to provide support on compliance, project planning, and efficient delivery, said SHDA Chairman Engr. Villegas. “With the implementation of revised policies, private-sector developers are expected to deliver around 250,000 housing units this year alone. Through briefings and knowledge-sharing, we aim to strengthen members’ capacity to plan and implement projects that align with government policies and meet the needs of Filipino families.”

SHDA’s 2026 agenda also focuses on advancing policy coordination and supporting the delivery of quality and affordable housing aligned with government targets under 4PH. Given this, SHDA continues to strengthen private-sector participation to help address financing, project viability, and implementation issues affecting housing projects nationwide.

In line with these efforts, SHDA will host its annual Golf Cup on March 26, 2026, at the Wack-Wack Golf and Country Club in Mandaluyong City. Now in its 4th edition, the event will bring together member developers, affiliate members, and other allied stakeholders from the government and private sectors for a fun and engaging opportunity of networking and collaboration in the spirit of golf.  Additionally, a study tour for SHDA members in select Asian countries is underway. Countries such as Vietnam, Thailand, Japan, Singapore, and Malaysia have been identified as potential venues to benchmark best practices, explore innovative housing and urban development solutions, and identify strategies to enhance local shelter construction and delivery in their respective housing projects.

“Through these programs, we are helping members translate government policies into tangible housing outputs,” said SHDA National President Padua. “By fostering innovation, improving project planning, and encouraging knowledge exchange, we aim to help our members navigate the evolving housing landscape.”

Joining Villegas and Padua on SHDA’s Board of Governors for 2026, who also serve as the association’s officers, are Atty. Marianne Reyna L. Cruz as 1st Vice President, Mr. Arnold Leigh Ryan Choa as 2nd Vice President, Atty. Mena R. Ojeda Jr. as Corporate Secretary, Ms. Clarissa De Joya as Assistant Corporate Secretary, Mr. Tommy T. Tantoco as National Treasurer, Ms. Jasmin Paz Trinidad as Auditor, and Ms. Regina Hahn Siy as Chief Marketing Officer.

Completing the Board of Governors are Mr. Edward Bernas, Arch. Leonardo B. Dayao Jr., Mr. Anthony Noel, Mr. Joel C. Punzalan, Ms. Renelyn Tan-Castillejos, and Mr. Cesar Lee Hiong L. Wee Jr.

SHDA’s Regional Chapter Heads for 2026 are Mr. Dennis R. Leveriza Jr. for South Luzon, Mr. John Paul T. Dy for Central Luzon, Mr. Harold Vince Y. See for Central Visayas, MGen. Rufo A. De Veyra for Eastern Visayas, Mr. Steven Brian L. Jison for Negros, Mr. Eon C. Tiu for Panay, Engr. Kenneth Y. Yap for Southern Mindanao, and Mr. Voltaire Antonio M. Flores for Northern Mindanao.

Continuing as Board Advisers are Ms. Armenia C. Ballesteros, Mr. Ricky M. Celis, Mr. Bansan C. Choa, Mr. Guillermo C. Choa, Mr. Raphael B. Felix, Ms. Arlene C. Keh, Mr. Jeffrey T. Ng, Mr. Mariano D. Martinez, Ms. May P. Rodriguez, Mr. George T. Siy, and Ms. Rosie S. Tsai.

As the country’s leading organization of housing developers engaged in horizontal and vertical housing production, SHDA continues to work with its members alongside government agencies and industry partners to deliver inclusive, sustainable, and resilient communities nationwide. Developers and housing stakeholders are welcome to join SHDA’s membership program to support policy coordination and industry collaboration. More information is available at  https://shda.ph/become-a-member/ or via the SHDA Secretariat at shda.secretariat@gmail.com.

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ABOUT THE SUBDIVISION AND HOUSING DEVELOPERS ASSOCIATION, INC. (SHDA) 

The Subdivision and Housing Developers Association (SHDA), Inc. is the foremost industry association for housing and development in the Philippines. With 350 members nationwide and eight regional chapters, SHDA maintains strong connections among the country’s top players and a dynamic national network of small and medium developers.

As the largest and leading industry association for housing and urban development in the Philippines, SHDA has actively partnered with the nation’s housing policymakers, key shelter agencies, and stakeholders for over 50 years, thereby playing a pivotal role in developing and strengthening the industry’s capabilities. SHDA member developers are responsible for building 80% of the homes produced annually in the country, giving the organization unparalleled reach among Philippine homebuyers.

For more information, visit www. https://shda.ph/.

Benefits

  • Accelerates the National Housing Goal: Directly supports the government’s target of building one million units annually through the 4PH program.
  • Clarity on Pricing: Provides developers and buyers with clear guidelines on the new P950,000 (horizontal) and P1.8M (vertical) price ceilings.
  • Expert Policy Navigation: SHDA helps member developers interpret and comply with the latest Joint Memorandum Circular 2025-001.
  • Global Innovation: Offers members a chance to benchmark best practices through study tours in Vietnam, Thailand, Japan, Singapore, and Malaysia.
  • Faster Project Approvals: Strategic coordination with DHSUD aims to streamline regulatory processes and reduce bottlenecks.
  • Expanded Housing Options: The inclusion of horizontal developments in the 4PH program allows for more diverse and localized housing solutions.
  • Enhanced Networking: Events like the 4th Annual Golf Cup foster collaboration between private developers, government officials, and allied stakeholders.
  • Nationwide Reach: With eight regional chapters, SHDA ensures that housing solutions are tailored to the needs of South Luzon, Visayas, Mindanao, and beyond.
  • Improved Project Viability: Addresses financing and implementation issues through collective private-sector participation and advocacy.
  • Sustainability & Resilience: Focuses on building communities that are not just affordable, but inclusive and resilient against modern challenges.

Insights

  • The Implementation Phase is Key: 2026 marks the critical transition from policy reform to actual project delivery for the Expanded 4PH program.
  • Price Ceilings reflect Economic Realities: The adjustment to P950k and P1.8M acknowledges the rising costs of construction while maintaining accessibility.
  • Private Sector is the Backbone: The expectation for private developers to deliver 250,000 units in 2026 highlights their indispensable role in national stability.
  • Horizontal Expansion is a Game-Changer: Moving beyond just high-rise condos to subdivision-type projects caters to a broader range of Filipino family preferences.
  • Global Benchmarking Drives Local Quality: Looking at neighbors like Singapore and Japan suggests a push for higher density and smarter urban planning in the PH.
  • Beneficiary-Centric Focus: The agenda specifically highlights a shift toward the needs of the housing beneficiaries, rather than just the developers.
  • Inter-Agency Cooperation: The involvement of both DHSUD and DEPDev shows a more holistic, data-driven approach to economic planning and housing.
  • Leadership Continuity: Retaining veteran Board Advisers alongside new officers ensures a balance of fresh innovation and institutional memory.
  • Unified Voice: SHDA serves as a crucial bridge, ensuring that the concerns of small and medium developers reach the highest levels of government.
  • Community over Construction: The agenda emphasizes that the goal is not just “shelter delivery” but the creation of “tangible housing outputs” that foster community.

Conclusion

The induction of SHDA’s 2026 officers signals a proactive and unified front for the Philippine housing industry. Under the leadership of Chairman Engr. Francis Richmond Z. Villegas and National President Kerwin V. Padua, the association is not merely reacting to policy—it is driving it. By aligning with the government’s adjusted price ceilings and expanding the reach of the 4PH program, SHDA is paving the way for 250,000 new homes this year. Through a blend of local action, regional coordination, and international benchmarking, SHDA is ensuring that 2026 will be a landmark year for inclusive and sustainable housing in the Philippines.

Key Phrases

  • SHDA 2026 induction
  • Philippine housing backlog 2026
  • Socialized housing price ceiling 2026
  • Pambansang Pabahay Para sa Pilipino (4PH)
  • DHSUD Secretary Jose Ramon P. Aliling
  • Horizontal housing development
  • Socialized housing price adjustment
  • SHDA Annual Golf Cup 2026
  • Private sector housing targets
  • Asian housing study tour

Best Hashtags

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  • #4PHProgram
  • #DHSUD
  • #PhilippineRealEstate
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  • #BuildingCommunities
  • #SHDAInduction
  • #ShelterForAll

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